Amazon Sales Rank

posted on 12/2/20 03:49

Amazon Sales Rank

Amazon is the best place to sell or buy products. It is estimated that nearly half of the online shoppers in the USA prefer to shop from Amazon’s online store. It has become the world’s largest e-commerce store over the years. Its success is proven by the trust its users have on it. It is also the best place for sellers to sell their products and increase their revenues. In order to achieve this level, you must optimize your product listing to improve sales on search results.


What Does Amazon Sales Rank mean?

Amazon sales rank also called BSR (Amazon bestseller ranking) means how well your product is doing in its respective category. It shows how well your product is selling among your competitors. For example, if you are selling your products under the category of toys and games, a lower rank such as one, two or three will depict a higher selling ratio, whereas the higher ranking such as ten, eleven or twelve will show a low selling rate. Number one means you are the best seller in your product category, two means you are the second-best and so on so forth.


Is The Best Seller Rank (BSR) the Same As Amazon Sales Rank (ASR)?

So far, the difference between BSR and ASR remains a myth. No one knows the real difference between the two. Most people consider both rankings as one. There are many sellers who have a hard time managing or ranking their products on Amazon. Ideally, both ASR and BSR how well a product is doing on the Amazon product listing, whether it is a popular choice among online shoppers in its specific category or not. These metrics exist for every product on Amazon‘s platform whether it is a part of a category or not. Besides showing the sales rank, these metrics also show the gap between the last and current sales.


How Is Amazon Sales Rank Calculated?

There is a specific algorithm that Amazon uses to calculate the Amazon sales rank. Amazon sales rank calculator includes:

  1. Recent sales
  2. Old sales data

And below are the factors which are not included while calculating the amazon sales rank:

  1. Product reviews
  2. Seller’s concerns
  3. Price lists
  4. Keywords

There is no doubt that all of the above elements are very important to improve your sales but they are certainly not considered by Amazon while calculating Amazon sales rank. Your sales rate is the only element that Amazon includes in calculations.


The Key Factors That Can Help To Grow Sales Rank

There are multiple factors that are very important in order to grow your product’s sales rank on Amazon. We have narrowed down some key factors below for your reference:

  • Sales rank
  • Customer reviews
  • Answered questions
  • Image size and quality
  • Pricing
  • Title of the product
  • Product descriptions
  • Product specifications
  • Search keywords
  • Negative customer reviews
  • Order processing time
  • Order defect rate
  • Poor inventory management system
  • Customer exit rate


Top 3 Tools to Detect Sales and Sales Rank

Amazon is the world’s largest market place and there are multiple tools available in the market today which helps sellers to identify sales and sales rank. The most effective tools which are being used by many successful amazon sellers are as under:

IO Scout - you can access, track and analyze over 150 million amazon products through this tool. Multiple filters such as revenue, prices, customer reviews, and stock status can be applied for better results. It is the best Amazon sales rank tracker.

Jungle Scout - it can also be used in the form of the browser extension. View and organize your sales through the product database. Its product tracker will help you to see daily sales, inventory data, and revenue.

Algopix - it is a strong yet effective market research tool that enables sellers and buyers to access and analyze sales data based on market demands and costs. It provides logical insights to identify the right market with the competitor’s analysis.


How to Boost the Amazon Sales Rank?

If you are an online retailer and looking to boost your Amazon sales rank, here are a few tips for you:

  1. Improve amazon product listing
  2. Drive traffic from social media
  3. Find out top selling categories
  4. Follow amazon keywords searches
  5. Optimize amazon product listings
  6. Offer quick dispatching and shipping
  7. Increase product reviews
  8. Manage inventory according to demand

 Final Thoughts

We hope that all of the above tips and tools will be beneficial for you in order to increase traffic and sales and improve Amazon rank. Once you start having more sales, expect more visibility in search results. And more importantly, never hesitate to experiment. Amazon is a great platform and once you get to know how to use it, no one can stop you from becoming a successful entrepreneur.



1.    What is a good Amazon sales rank?

The lower the number, the greater the sales rank. For example, if your product has number one, it means you are the best seller in that specific product category, number 2 means you are the second-best and so on.


2.    How to find product rank on Amazon?

At the bottom of the page, you can see “Amazon best seller’s rank” in your specific product category.


3.    How to rank higher on Amazon

·       Consider using Amazon FBA

·       Use your brand name in the title of your product

·       Take quality pictures and follow amazon’s instructions

·       Include seller’s name

·       Write amazing product description and product specifications

·       Get positive customer reviews.

Description : BSR (Amazon bestseller ranking) means how well your product is doing in its respective category and well your product is selling among your competitors.

by hover, 2020,