So you’ve decided upon the product to sell on Amazon, you have bought the shipment and sent it to Amazon and now you’re waiting for those sales to drop, but nothing seems to be happening. Unfortunately for you, it’s not that easy. Choosing the right product to sell is only one half of the equation, the other is knowing how to optimize your listing and how to promote your product. That is where Amazon’s keyword tools come into play.
Come to think of it, you can consider Amazon to be one of the world’s largest search engines. Search engines for products that is. Most people looking to buy stuff begin their journey not on Google, but on Amazon. Knowing how to capture that traffic and bring people to click on your listing is essential if you want to make any money through Amazon FBA.
Amazon has it’s own internal algorithm dedicated to serving most relevant products to interested buyers and its called A9. Its job is simple: get people to buy as much stuff as possible.
That what Amazon really is, a huge network of moving parts dedicated to sell and deliver as much stuff as possible to as many people as possible in the shortest amount of time.
Amazon’s algorithm is a computer code with a job to compile data and serve the most relevant results, but the only way it can do that is through keywords.
Keywords are like rail track that A9 uses to move through millions of products when deciding which ones to show on the first page of results when someone types in a query.
So, knowing which keywords to use is absolutely a must if you want to have any chances of succeeding at Amazon FBA.
While at the very beginning of Amazon you had to simply guess what people will be searching for and cross your fingers in hope that you guessed right, nowadays there are plenty of tools, free and paid, that will give you a nudge in the right direction when it comes to keyword planning.
There are 3 most important areas of interest when it comes to keyword optimization:
This is the most important indicator of relevancy that Amazon’s algorithm uses, so getting this right is essential.
Put the most important keywords such as product name, brand, product type, features and such at the beginning of product title. These are the keywords people are actively typing in search engines.
Since there are plenty of options to choose from, most people will simply glance through the first page of results to figure out whether or not those are the products they are interested in.
If you think that anyone will be clicking on each and every product and read through all the information just to compile in their head that data and come up with the best product to buy, you are sadly mistaken.
Most purchases under $50 are impulse buys and if you didn’t catch customers interested in the first second with a relevant title you are out of the game.
When the customer has clicked on your product now is the time to sell it by highlighting all the relevant features and benefits of your product.
Please, do not use long-winded paragraphs since most people are simply scanning through the listing.To increase your chances of selling, use bulleted points that are easy to read.
Conversion rate (the number of people that buy the product out of those who have clicked on your listing) is an extremely important indicator of relevancy to Amazon’s algorithm. Increasing it will ensure that you move up in the search results as well as provide you with an increased profit margin over your competitors.
That is why it’s of the utmost importance to answer all of the questions potential customers may have in a series of well documented, easily scannable bullet points.
Make sure to include all of the things that separate your product from the rest of the herd and use persuasive and enticing language.
That way you will be lowering your bounce rate and increase your sales, and Amazon will love you for it.
Amazon is also providing you with an extra opportunity to catch some additional traffic by using “hidden” or backend keywords for each product. You can type them in using your seller account, they will not be visible to the customers but it will allow you to capture some additional traffic that way.
If you have some information that would be too clumsy to type in the product details page, such as different variations of the same keyword, use search term box in the keywords section of your seller account.
Amazon has limited the number of characters to 250, which is another indicator of relevancy to its algorithm, so use those characters wisely.
Since those keywords will not be shown to the customer, avoid using punctuation and extra spacing since you will only be wasting precious real estate.
The guys at Jungle Scout sure know how to get people on their site. Not only are they providing you with excellent content on how to succeed at Amazon FBA, but they have also developed a tool that will make it as easy as possible.
JungleScout application covers a huge area of interest such as:
There are three options to choose from:
Helium 10 prides itself as being an all in one tool for Amazon sellers. The keyword research capability is without a doubt, one of the best features of the app.
Here are some of the features that Helium 10 offers:
Keyword research is extremely simple. All you need to do is insert a keyword of your particular interest and you will get a high-level overview of that particular keyword.
Next, you can get a list of similar keywords that you can use to optimize your listing.
Helium 10 is so popular because it does almost all of the guesswork from building up your FBA business. It’s a great tool for product analysis, product listing and it helps you manage your store and scale your business.
Since Helium offers so many different features for your Amazon business, there are plenty of options to choose from. You can decide to pay for individual capabilities or you can choose one of their bundled up plans.
Viral Launch is an excellent tool for you to truly get an overview of your FBA venture. Thanks to its integration with Amazon’s data, you can get a birds-eye view of various aspects of the Amazon market place.
That way you can spot opportunities when they show themselves as well as closely monitor your competitors so you can pounce when you see your opening.
Viral Launch provides a great tool for tracking keywords that you can use to optimize your product listing.It’s essentially a keyword research tool made specifically for Amazon SEO.
The guys at Viral Launch made their app in such a way that it streamlines all of the data so you can increase your sales, which is the entire point of using any Amazon tool.
Some of the features of Viral Launch are:
They have three pricing plans:
While paid apps will provide you with a more detailed overview of all the different facets of your Amazon business, there are also free tools that you can use.
There are ideal for those who are just starting their FBA journey and are operating on a shoe-string budget. Using them will give you a feel for keyword research which is also beneficial.
Keywords Everywhere is an excellent Chrome extension that comes with no price attached. It will allow you to see the search volume of any keyword that you type in the Amazon search box.
Let’s say you type in a search term such as “golf club”.
Keywords Everywhere will put a number next to any result that Amazon will autosuggest for you together with a number that indicates monthly search volume.
The numbers that you see are not 100% correct and are only estimates, but they will still give you a feel if you’re going in the right direction.
Another great feature of this extension if the keyword density feature.
When you’re on a product page, click on the Analyse Page button and you will get a list of all the keywords on that page together with some useful metrics.
While free, it does not have the breadth of different uses paid apps to provide you with, but it’s still a great tool for your product research.
Often overlooked, but an incredibly useful free tool, Amazon Autocomplete is something that yous should definitely check out.
The principle is quite simple.
Amazon is basically a search engine that provides customers with relevant results when they type in a certain keyword.
So, Amazon Autocomplete will give you a list of all the phrases and keywords people are typing in the search box when you enter a certain keyword.
It’s a great tool that will provide you with an idea of what people are actively looking to buy on Amazon.
While you may be surprised to see a Google tool being recommended for Amazon FBA business, don’t be surprised.
As mentioned many times before, there are striking similarities with Amazon and Google. They both can be likened to a search engine, although they serve different purposes. While Google is a general search engine, Amazon is a product search engine.And all search engines run on keywords.
That is why Google Keyword Planner is an excellent tool that you can use to find out more about what people are looking for on Google. Chances are that the same thing is being typed in Amazon.
The great thing about this tool is that it’s completely free to use and quite intuitive.If you are running PPC campaigns (and you should), keyword analysis will give you an idea of what keywords to bid on while running Google Ads.
So there you have it, a comprehensive list of all the keyword tools that you may need. Keywords are the lifebloog of Amazon and gettting them right will make or break your Amazon business. So make sure to master all the facets of Amazon SEO and you will leave your competitors in the dust.